According to the US Fortune Chinese Network reported on May 2, Samsung and Apple still dominated the smartphone shipment rankings with 23.3% and 15.4% market share. However, in the first quarter of this year, the growth of shipments of the two companies was relatively weak.
According to a recent research report by Strategy AnalyTIcs, global smartphone shipments in Q1 2017 increased by 6% year-on-year to 353 million units. Samsung regained its global smartphone dominance with a 23% market share, while Apple's market share dropped to 14%. OPPO grew 78% year-on-year and became a star manufacturer again.
According to Qi Qian, Director of Strategic Strategy Research at Strategy AnalyTIcs, “Global smartphone shipments increased by 6% from the 333.1 million in Q1 2016 to 353.3 million in 2017. The global smartphone market fell in the first quarter of 2016. At the bottom of the valley, it fell by 3%, but the demand for smartphones has returned this year, and the development prospects are improving. This is due to economic recovery and stronger consumer confidence in major regions such as China and Brazil."
On May 2, Huawei's consumer business announced its first quarter 2017 results. Data show that in the first quarter of 2017, Huawei's smartphone shipments reached 34.55 million units, a year-on-year increase of 21.6%. At the same time, Huawei's shipments of high-end smartphones (more than 2,000 yuan) in the first quarter increased to 37%, an increase of 11 percentage points over the same period last year. It can be seen that Huawei's influence in the global high-end mobile phone market has also been further enhanced.
Neil Mawston, Executive Director of Strategy AnalyTIcs Wireless Terminal Research Services, added: "In 2017 Q1, Samsung smartphone shipments reached 80.2 million units, up 2% from the 79 million shipments in Q1 2016. In the 2016 Q4 Christmas season Apple surpassed Samsung to top the list, but Samsung once again regained its dominance in the quarter. After the recent Galaxy Note 7 battery incident, Samsung quickly regained its momentum and its performance was remarkable; we expect the new Galaxy The S8 product portfolio will keep Samsung on the rise in mid-2017. In 2017, Q1 Apple smartphone shipments were only 50.8 million worldwide, down 1% year-on-year, with a market share of 14%. In the past five quarters, Apple's iPhone shipments fell year-on-year in four quarters. Apple failed to take advantage of Samsung Note 7's failure to develop. Obviously, Apple needs to make a big effort in the second half of 2017 to make up for the iPhone 8 product portfolio to make up for the constant The status quo of weakness."
According to Woody Oh, Director of Strategy AnalyTIcs, “In Q1 2017, Huawei maintained its third position in the global smartphone market with 10%, up from 8% a year ago. In Q1 2017, its growth rate was only 22%. Less than half of the Q164% growth rate in 2016. Huawei is facing serious challenges from OPPO, vivo and emerging brands such as Gionee."
According to Qi Qian, director of strategy strategy research for Strategy Analytics, “In 2017, the OPPO shipments were 27.6 million, and the global smartphone market share of 8% remained at the fourth position. OPPO grew 78% in the quarter. Winning all of its major competitors. OPPO's market share is only two percentage points lower than Huawei's, and quickly narrows the gap. If the current trend continues, OPPO may replace Huawei as the third place in the global smart market. 2017 Q1, Vivo ranked fifth, the global smartphone market share was 6%, up from 4% a year ago. Vivo and Vivo series of Android models are popular in China and occupy Xiaomi, Samsung and Apple's market share. At the same time, LG, with its good performance in North America, surpassed ZTE, Xiaomi and other manufacturers to regain the sixth place with 4% of the global smartphone market share."
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