ModiFace and "Sound Recorder" SoundHound, which launched "Beauty Live", announced today that they have reached a cooperation to jointly launch a "mirror mirror".
SoundHound's voice AI tool will be embedded in ModiFace's AR mirroring software, so users can use voice control software and AI voice recognition. These requirements can be instantly recognized. The system will match the corresponding product type and color number for the user. Users make real-time makeup tests.
In previous versions, the makeup effects in Modi Face Live were all pre-set by the system, and users could only select and match in limited makeup effects and colors, and the autonomy of the operation was relatively low. After this update, using SoundHound's language search, the system can accurately determine the name and model of the brand, and then use the AR “mirror mirror†to display the makeup effect.
Parham Aarabi, founder of ModiFace, believes that the user experience of Modiface mirror will be further improved after supporting speech recognition. This is also an attempt by SoundHound in the consumer product field.
It is worth mentioning that, before this, Modiface has applied Skin AI technology to help women improve skin problems.
Previously, Modiface has collaborated with color cosmetics giants such as Sephora, L'Oréal, Estee Lauder, and Coty to develop trial products for AR products. These experiences have helped Modiface to improve product features while also allowing it to precipitate a considerable amount of information on beauty products. Product development can be closer to actual needs, but also more referential. If you only have a simple "beauty camera," the user's stickiness is relatively low, and as tools exist, the cut-in scene will be more varied.
When Modiface supports voice retrieval, for brands, it means that consumers will be able to directly contact consumers in a wider range of situations. Cosmetic companies have always been passionate about high technology. L'Oréal launched its own trial application as early as 2014. Can be used as a bright spot to attract a new generation of consumers, but also can accumulate user information, to provide reference for new product development, marketing.
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