Guan Yong: Channel attack and defense

On November 25th, 2013, the 2013 High-tech LED Conference with the theme of “LED China Dream – The Pattern of the Next Five Years” was grandly opened at the Poly World Trade Center Expo in Guangzhou. This conference included five special CEO conferences and covered LEDs. The four CTO special conferences and lighting designers conferences in the upper, middle and lower reaches, the most important highlight of this high-tech conference is the 2013 (4th) High-tech Golden Globe Awards and the 5th Anniversary Gala Dinner of Gaogong LED.

Philips, Inspur Huaguang, Huacan Optoelectronics, Ruifeng Optoelectronics, Hongli Optoelectronics, Tiantong High-tech, Sunshine Lighting, Qinshang Optoelectronics, Yitong Electronics, Zhongwei Optoelectronics, Lianchuang Optoelectronics, Yuanda Electronics, Tongfang, Northern Microelectronics More than 500 CEDs from all over the country, such as Infineon Electronics and Xinli Light Source, gathered in Yangcheng to discuss the development pattern of the LED industry in the next five years.


"The transformation of LEDs, from the broad perspective of change, is not only the innovation of technology, but not only the changes of products, but the changes in various links in the industrial chain, including the changes in development methods." Yong said that the LED revolution will be affected by several aspects: First, the speed of product technology changes; Second, the competition for dealers is very hot.

Guan Yong believes that enterprises must succeed in channel reform, and ultimately they must understand their core competitiveness. Where is the demand of the enterprise, the company can't do anything, the product positioning should be clear, the channel concept, not what others do, how do you do it, including the cultivation of channels. LED growth is good and has met our expectations, but I appeal to everyone to calm down and pay attention to the pace of investment in the future.


(Sunlight Lighting General Manager Guan Yong)

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