Since 2011, the Chinese television industry has ushered in its golden era. However, the outlook is not long. From 2017 onwards, China's TV industry as a whole is showing a downturn in the market. According to the latest report published by Yikang, the cumulative retail sales and retail sales volume of the color TV market in 2017 showed negative growth compared to the same period of previous years.
Under such an industry background, Internet TV has become popular due to its product advantages and channel advantages, which has led to a significant increase in sales. JD.com announced the 2017 release of the popular TV at the Ovid conference: In addition to popular G65Y-T sales in the 65-inch segment of JD East, the popularity of 43-65-inch quantum dot TVs in the entire category is also the same. First, as of last month, the percentage of popular QD TVs in Jingdong has exceeded 33%. Popular TV has become a television brand that sells tens of thousands every month and is the only user who has achieved 100% and 10% reviews.
This achievement confirms that Internet TV has achieved great popularity among users. It is an inspiration for the trend, and it also lays a foundation for the future development of the popular television and sets a new height.
Popular TV grows in a contrarian fashion
In fact, the reason why Internet TV is so popular is that it is inseparable from the construction of channels, marketing, training, logistics, and services. In terms of channels, the trend has been to expand offline channels since 2017. Through one year's efforts, 18,000 distributors of traditional Internet TV channels have been established, nearly 1,000 benchmark flagship stores have been built throughout the year, and nearly 4,000 are added to the booths. Terminal display platform.
In addition, in 2017, popular internet TVs also used the “new for old†promotion model to stimulate the consumer market and set off a small wave of traditional television exchanges that are popular with internet television. Since the launch of the campaign, a total of nearly 1,000 “new for the old†promotions have been carried out across the country, replacing over 50,000 old machines and reaching over 20,000 retail units, which has had a huge effect during the peak season.
In respect of brand promotion, Internet TV has been popularized in all aspects of land, air, and sea to conduct multi-dimensional advertising marketing and enhance brand influence. The popular TV advertising coverage covers the core high-speed rail stations with the largest amount of 79 national passenger flow swallowed by Kitakami Guangshen; sponsors Dragon TV's trump card variety show “Swordsman†and “Happy Comedy Manâ€; sponsors the Asian Sailing Championship and cumulatively covers activities. The number of people reached 20 million, which attracted the attention of major authoritative media in the country. At the same time, they advertised at the airport and chartered the aircraft. They contracted 10 airport advertisements throughout the year and contracted 30 planes to carry out charter flights, making television and social elites popular. Face to face.
Training and conferences are also an important part of Internet TV. It is understood that the popularity of Internet TV held a total of more than 120 training sessions for promoters throughout the year, with more than 6,000 trainees, and achieved the cradle of popular sales elites. At the same time, it held nearly 60 meetings, with 160 people in one single, and more than 6,000 national cores. Visitors visited the factory; among them, there were 30 provincial conferences and more than 200 regional conferences. There were more than 700 people in a single field and the total number of participants was more than 10,000.
At the same time, in order to achieve rapid response to logistics, the popular Internet has also set up 25 RDC warehouses nationwide, covering most of the province's warehousing and distribution, and a strong logistics network has also given consumers a better delivery experience. In addition, Internet TV has been popular for more than a year. It has established 15,000 service outlets in towns and towns throughout the country. It has truly achieved the first time service response and customer satisfaction reached over 99%.
Completely upgraded in 2018
Looking back on 2017, Internet TV has indeed made remarkable achievements. It is understood that in 2018, popular television will integrate online resources in channels, optimize and upgrade e-commerce channels, and establish popular brand experience stores in first and second-tier cities, while continuing to expand channel networks in third- and fourth-tier cities.
In addition, popular Internet TV will achieve "upgrade" in many aspects in 2018. In terms of brand promotion, it will continue to carry out multi-dimensional and three-dimensional publicity campaigns to carry out all-round, large-scale and high-frequency advertising in city buildings, high-speed rail stations, airports, and program sponsorships to form an advertising campaign to increase brand exposure and allow more. People understand the trend of popular television; at the same time, they will also embark on product upgrades, upgrade technology and software, upgrade software and hardware of popular televisions, ensure product quality, and conduct research and development of new popular televisions; The conference and terminal display will continue to be optimized and upgraded. It will promote the strategic upgrade of popular Internet TV from all angles and perspectives, enhance the industry height, and create a gold medal leader in the industry.
It must be said that in the winter of the color TV industry, popular television has turned against the wind with its own advantages, showing a trend of full blossom. In terms of popularity, this is undoubtedly a great encouragement, I believe that the popular 2018 will be a higher attitude in the industry ahead. As a rising star of Internet TV, the popularity of television has achieved certain glorious achievements. We also look forward to the creation of more miracles after the popular upgrade of TV in 2018.
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