Sony flagship laser 4K home theater projector VPL-VW768 released in Beijing

On January 17, Sony held a press conference in Beijing and officially announced that Sony's new 4K home theater projector VPL-VW768 landed on the Chinese market. This is Sony's flagship model with a laser light source, powerful features and exquisite 4K screens, making AV enthusiasts once again intoxicated. Sony 4K home projector began in 2012, and has maintained a rapid development momentum since then. In 2017, it launched a number of powerful new products such as the VZ1000, VW268, and VW368, which laid the foundation for Sony 4K's pioneering position in the Chinese market. With the early 2018 VPL- The new launch of the VW768 laser 4K home theater projector further solidifies the status of the Sony 4K market pioneer.

At the press conference, Mr. Haihong Wang, senior manager of display equipment marketing department of Sony China Professional Systems Group, unveiled this new home product. Sony strives to make the VPL-VW768 an ideal solution for home audio and video applications. It features a compact yet robust design, with the same 4K SXRD chip as the Sony Cinema projector, and 4096 x 2160 resolution at 4x 1080P. According to different environments, the laser source of the VPL-VW768 can provide a service life of up to 20,000 hours with virtually no maintenance; at the same time, the new light source has high brightness, even in a bright environment, 300 inches. The picture is still clear and beautiful.

As the forerunner of 4K technology, Sony has a complete 4K product chain from "shooting" to "editing" to "displaying". In the home theater projector product line, Sony also provides users with a rich 4K product selection. The VPL-VW768 released this time is a combination of 4K image quality and laser light source technology. It not only has a professional high-quality picture, but also has all the advantages of laser light source, lower operating costs, but also to protect users from the brightness decay. , providing users with long-term use of a cost-effective solution.

The Sony 4K home theater projectors released by Sony in recent years all provide support for HDR functions, and more levels of contrast between light and shade make the night scene closer to the observation of human eyes. According to Sony China Professional Systems Group, Display Equipment Marketing Manager Dai Xiaoli**, VPL-VW768 is compatible with HDR10 and HLG (Hybrid Log Gamma) formats, which faithfully restores color and contrast, and is more suitable for broadcast and online content. Play. In addition, the new product has a high level of dynamic contrast and can adjust the intensity of the light source automatically in real time depending on the brightness of the scene, so that bright scenes are more vivid and dark scenes are more profound.

In terms of screen processing functions, the VPL-VW768 can also be described as an “all-round” versatile: the “real creative” function relies on Sony’s powerful image database to perform real-time analysis of the input image source and compare and identify frames in the database on a frame-by-frame basis. This optimizes the texture of the original image signal and restores details lost during editing and transmission of the image data. The "Real Creation" feature can also improve the quality of existing high-definition Blu-ray discs and DVDs to a level close to 4K; the "Terrick Charm" display technology can reproduce more realistic colors and hues than standard projector systems, accurately processing Crimson, navy blue, ** and other colors make the scenery even more charming and the human skin color more real. Motionflow technology reduces picture blur by adding frames in fast-moving scenes while maintaining the brightness of the picture; viewers who love genuine film effects can choose True Cinema mode to simulate the feeling of traditional 24-frame movie screens; specifically for electronic gaming. A low-latency mode is created to achieve fast response between the controller and the screen, providing players with a smooth and dynamic gaming experience.
As a flagship projector, the VPL-VW768 is equipped with an electronic lens for zooming, shifting, and focusing operations. With the image position memory function, the user can save these lens positions to match the aspect ratio of the movie (1.78:1 and 2.35. : 1) It is convenient to make a quick call based on the content being played. The projector may become color cast after a long period of use. With automatic color calibration, users can restore their initial settings without additional equipment. Due to the low noise setting, the VPL-VW768's fan noise is only 24dB under normal conditions, allowing users to immerse themselves in the film without being disturbed.

VPL-VW768 official price of 14,9999 yuan, will be Sony's partner, Shanghai Wanli Digital Technology Co., Ltd. for domestic sales. At the press conference, Mr. Peng Zhijun, Deputy General Manager of Wanru, reviewed the long history of cooperation with Sony and analyzed the current domestic 4K home market sales.
With the release of new products, Sony 4K home projection family has now included **: cost-effective VPL-VW268 and VPL-VW368, with powerful VPL-VW558 and VPL-VW768, with 5000 lumens VPL-VW5000ES, and laser Ultra-short focus model VPL-VZ1000. Choosing Sony means that AV enthusiasts will have more choices. I believe that in the future, Sony will bring more surprises and expectations to friends inside and outside the industry!

VPL-VW768 real shot

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