Wu Changjiang's "curve" return to revitalize the NVC winds

After months of turmoil, NVC Lighting (02222, HK) finally got a chance to breathe. On the evening of September 4, NVC Lighting announced that the company established a “temporary operation committee” to manage daily operations, of which Wu Changjiang was the head of the committee. This means that Wu Changjiang returned to NVC lighting in a compromise way.

Yesterday (September 5), the reporter called Wu Changjiang, but his mobile phone has been shut down. He answered the reporter's phone number, but did not disclose too much. He only said that the company announcement was subject to change.

However, NVC lighting, which is extremely devastating, will continue to face severe challenges. Analysts believe that this is only a temporary compromise between the two sides of the current battle. After changing one form, the battle will continue. In addition, along with the struggle, Wu Changjiang faced difficulties such as a sharp decline in the company's performance, a strong wait-and-see attitude from suppliers, and missed opportunities for LEDs. It is not easy for NVC to revitalize the glory.

Core differences are not resolved
It is understood that the "temporary operation committee" consists of Wu Changjiang, Mu Yu, Wang Minghua, Tan Ying, Zhu Hai and Zhang Kaipeng. The person in charge is Wu Changjiang. The operation committee reports to the board of directors.

The industry insider Zeng Gaofei believes that the role of Wu Changjiang’s “temporary operation committee” is similar to that of the company’s president.

"Wu Changjiang is able to return, indicating that the shareholders of the company have a consensus on letting the company return to a healthy operating track. But since it is 'temporary', it shows Wu Changjiang's specific position, and several parties have no coordination." Zeng Gaofei Say.

At the end of August, NVC Lighting announced its operating results for the first half of the year. The company achieved operating income of US$256 million, down 4.1% year-on-year. Compared with income, profits have fallen even more. Among them, the profit before tax was 11.76 million US dollars, down 75.1% year-on-year. The current profit attributable to the company owner was 6.468 million US dollars, down 83.7% from the same period of last year.

Obviously, after many tossing NVC lighting performance has begun to shine, it is in the interest of all parties to make the company operate smoothly as soon as possible. In this context, Wu Changjiang returned to NVC as the head of the “temporary operation committee”.

Previously, the appeal of NVC lighting dealers and workers was that Wu Changjiang returned and Schneider pulled out of management. It is widely believed that Wu Changjiang’s return is to hope to enter the board of directors and assume the position of chairman. However, from the current staged results, Wu Changjiang did not serve as chairman and Schneider did not withdraw from management. This situation has laid a heavy hidden danger for the continued struggle of NVC lighting.

Some clues can also be seen from the staffing arrangements of the Temporary Operations Committee. In this "6-person group", in addition to Wu Changjiang, there are also Zhu Hai, Zhang Kaipeng and others in Schneider's background. This kind of personnel arrangement is obviously beneficial to the balance of Wu Changjiang. In addition, Zhang Kaipeng is still the CEO of NVC Lighting. How to coordinate the functions of the CEO with the head of the “temporary operation committee” remains to be seen.

Zhang Xiaofei, the president of Gaogong LED Research Institute, also said in an interview with the reporter of "Daily Economic News" that Wu Changjiang will return to fight and will continue to struggle. Everyone may have a big conflict for their own interests.

NVC revival is difficult
Wu Changjiang returned, and NVC lighting was transferred from "Ming Zheng" to "Infighting." The great test Wu Changjiang faces is how to restore the company's performance in this difficult situation. On the evening of September 3, he wrote on Weibo: "I have dinner with the company's brothers at night. All the people have promised me that I will finish the company's mission in the last four months. I don't know if I don't drink." ."

From this perspective, the return of Wu Changjiang, the company's other managers have greater confidence to do a good job. However, it is time to test whether it can be quickly recovered by the "intra-injury" of NVC lighting in the promise of managers to "take the chest".

Zhang Xiaofei believes that the LED aspect of NVC Lighting will stop and will have a major impact on the company's development.

“Last year, the penetration rate of LED sales was 4% to 5%, and the penetration rate of sales has reached 10%. However, NVC lighting can be said to have no progress in LED.” Zhang Xiaofei expects that after 3 years, LED products Sales penetration will account for around 25%, while sales penetration is likely to reach 50%.

In addition, Zhang Xiaofei added that NVC Lighting will also be affected by the environment such as real estate regulation.

So, how will NVC lighting face these problems? On September 5, the reporter called Wu Changjiang, but his mobile phone has been shut down. He answered the reporter's phone number, but did not want to disclose too much, saying that the company announcement will prevail.

Yesterday, stock market investors had high hopes for Wu Changjiang's return. NVC Lighting's share price finally closed at 1.40 Hong Kong dollars, or 7.69%.

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