At the beginning of this year, NVC founder Wu Changjiang has been the CEO of NVC. At this point, NVC "Wang Wu match" officially debut.
How does Wang Donglei coordinate the interests between the two listed companies? How do the two strong men of Wang and Wu coordinate the division of labor in NVC, how to coordinate the products of Reed Howard and NVC in NVC, and deal with the triple relationship. The wisdom of "Wang Wu match".
Board of directors "changing face"
NVC recently announced that Safran Asia Partner has resigned from the company's chairman, non-executive directors and members of the remuneration committee due to other business matters. It will take effect on April 3, 2013. On the same day, Wang Shilei, executive director of NVC, was elected as chairman of NVC.
Last year, the dispute between Wu and Wu Changjiang made NVC into a whirlpool. According to the company's 2012 annual report, due to disputes and industry environment, NVC's revenue last year was 3.546 billion yuan, down 6.6% year-on-year; net profit was 8.14 million yuan, down 98.5% year-on-year.
In September 2012, Wu Changjiang shook hands with Yan and returned to NVC. NVC began to recover slowly. However, because Wu Changjiang and Safran Asia hold the shares held in NVC, the game within the board is difficult to avoid. In order to obtain the upstream resources of LED lighting and increase the number of chips on the board of directors, Wu Changjiang made a bold decision in December 2012 to gradually transfer the equity in his hands to Dehao Runda, which promoted Dehao Runda Holdings NVC 20%; Wu Changjiang It subscribes to the equity of Dehao Runda and may become the second largest shareholder of Dehao Runda in the future.
After three months of transition, Wang Donglei, as the representative of NVC's major shareholder, became the chairman of NVC, and it is understandable that it is logical. Zhang Xiaofei, director of the High-tech LED Industry Research Institute, believes that Wang Donglei’s “sitting right†is a key step, meaning that he has already controlled the NVC board of directors and has a say in NVC’s strategic decision.
An industry insider who is close to Dehao Runda told reporters that Wang Donglei, as the representative of the management of the NVC board of directors, will provide a stable rear to the management of NVC, eliminating the factors of previous disputes. Now Wu Changjiang is the CEO of NVC, and the management team of NVC is back to the pattern before the dispute. Both of these points are beneficial to the stability of NVC.
The person said that as long as NVC's performance is restored and developed, it will be supported by all shareholders. “Wu Changjiang will return to the board of directors and will advance step by step.â€
Run-in between the two companies
With the opening of the incandescent lamp in China, the energy-saving LED lighting has ushered in a golden period of rapid development. As a leading enterprise in traditional lighting, NVC's industrial transformation is also urgent.
However, in the face of the attractive LED market, will NVC's huge sales channels established in the form of franchisees rely solely on the products of Dehao Runda? It seems that NVC, Dehao Runda and the dealers are still in the game.
A NVC supplier told this reporter that Wu Changjiang set out to plan the LED product line after returning to NVC in October last year. However, before the Spring Festival of 2013, LED products have not yet come out, and NVC urgently needs LED products to fill the channels and stabilize the dealer team. As a result, Dehao Runda's LED products entered the NVC channel and solved the problem. At present, NVC's LED products are also on the shelves. In the future, in the same NVC lighting channel, how to coordinate the products of Dehao Runda and NVC, "I am a bit confused, I am afraid that will eventually be selected by the market."
"NVC is a sales company." The above-mentioned industry insiders believe that Dehao Runda has LED chips, packaging technology and production capacity, and the two sides are just complementary. NVC will not have any disputes again. Wu Changjiang will be the second shareholder of Dehao Runda. He will do his best to do NVC and drive the sales of Dehao Runda.
It is understood that Dehao Runda's light source products, including ball guns, spotlights, fluorescent tubes, etc., have entered the NVC channel; while NVC's LED product base in Huizhou has been launched; NVC also commissioned other factories to OEM LEDs. Illuminated lamps, such as ceiling lamps, downlights, etc.
Talking about the change of the NVC channel after the entry of Dehao Runda, a NVC core distributor said that Dehao Runda and NVC are complementary in the upstream and downstream of LED lighting, but the products of the two have crossovers and are more critical. The two must have good products between the two sides. “Products and price/performance ratios determine sales, and good products are a prerequisite.â€
Zhang Xiaofei believes that NVC's production links are being weakened. Dehao Runda handed over the packaged LED products to NVC and expanded the outlet of its LED chips. However, because Dehao Runda is positioned at the low-end, it only makes its own brand of products, if NVC The products are also manufactured by Dehao Runda and may not meet the high-end positioning of the NVC brand.
The above suppliers also said that the NVC channel is a big platform, with 200 to 300 suppliers. With such a large sales volume, Dehao Runda has to adapt to the time required, and it is not a one that can be finished.
(This article is reproduced online.)
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