The market research agency DisplaySearch estimates that the revenue of AMOLED panels in 2013 is expected to exceed US $ 11.3 billion, which is a growth of approximately 63.7% compared to US $ 6.9 billion in 2012. It is a milestone for many years of development. However, a single supplier, or even a single customer, is a major limitation for the continued growth of the AMOLED industry.
The annual output value of more than 10 billion US dollars is a milestone; however, Xie Qinyi, Vice President of DisplaySearch Greater China, pointed out that the biggest limitation of AMOLED development is a single supplier (Samsung Display) and a single customer (Samsung Mobile), so the future growth is formed question mark. Without large-scale investment and the joining of other panel manufacturers, it is still difficult to see whether OLED has the opportunity to replace TFT LCD and become the mainstream of the future display industry.
The growth of AMOLED output value mainly comes from mobile phone applications, especially the newly released Galaxy S4, which uses a 5-inch 440ppi AMOLED panel, which is estimated to bring in a turnover of 3.2 billion US dollars. In addition to increased usage, the increase in AMOLED output value is also due to the high unit price of AMOLED panels. In addition to small-size applications, this year's 55-inch FHD AMOLED TV is expected to be shipped in small quantities.
Xie Qinyi said that from Samsung's strategy, Samsung Mobile's mobile phone unit continued to focus on AMOLED in product design. The group not only regards AMOLED as a component, but also operates as a sub-brand. Samsung Mobile widely uses AMOLED panels on its flagship models, such as the Galaxy S4, Galaxy Note3, and other new models. Although the biggest challenge of AMOLED at present is the limitation of its screen resolution, Samsung has also considered switching to a fine-screen LTPS panel on new smartphones. But finally decided to improve the resolution through design adjustments.
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