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During the 3GSM conference, Texas Instruments demonstrated the industry's first application processor, the OMAP3430, for 720p HD (HD) video playback on high-end mobile phones. This solution is the first application processor to integrate the newly defined OpenGL ES® 2.0 graphics standard, providing not only the most realistic 3D graphics capabilities for mobile phones, but also the user's comparable to current handheld gaming consoles. Mobile gaming experience. In addition, TI has introduced two new products in the scalable OMAPTM 3 processor family to help handset manufacturers develop more powerful multimedia smartphones at a lower cost.Based on the OMAP3430 processor, TI introduced two new OMAP 3 solutions, the latest OMAP3410 and OMAP3420 processors. The OMAP 3 product line enables handset manufacturers to expand their product range to meet the different price/performance requirements of high-end multimedia to feature-rich smartphones. Software compatibility and scalability of the above solutions help reduce development time, speed time-to-market, and further cost savings. Mobile phone manufacturers can launch a variety of mobile phones based on OMAP 3 solutions to meet the needs of different market segments while saving investment. Building on the success of the OMAP 2 application processor, the OMAP 3 product line and OMAP2430 enable comprehensive software compatibility, further simplifying the migration of mobile development in the future.
Alain Mutricy, vice president and general manager of TI, pointed out: "The combination of these three innovative OMAP products has brought the video and graphics capabilities of mobile phones to a new level, which has promoted the development of the mid- to high-end market. TI continues to promote wireless telephony products. Innovation, improved performance levels, and market-leading graphics and video capabilities."
The OMAP3430 application processor supports up to 720p HD video playback (1280x720 pixels), giving consumers direct access to video content stored in HD format. Users can not only transfer and enjoy HD video on their mobile phones, but also enjoy them on projectors connected to mobile phones or large-screen TVs, providing consumers with maximum flexibility, no matter where they are. Enjoy video programming as you like.
The OMAP3430 processor embeds Imagination Technologies' PowerVR SGX graphics core, making it the first application processor to support the Open GL ES 2.0 and OpenVG standards, delivering outstanding graphics performance and advanced user interface capabilities. OpenVG provides hardware acceleration for 2D Scalable Vector Graphics, enabling the creation of advanced immersive user interfaces and flash animations. TI also brings advanced motion imaging capabilities to the mobile gaming environment through OpenGL ES 2.0 standard "smart pixel" technology, a unique technology that enables game developers to independently program each pixel in an image to create rich effects. Achieving a cinematic experience. In this way, users can get an immersive experience in mobile games, with realistic facial expressions, advanced reflections and multi-texture backgrounds.
The mobile gaming experience is the perfect combination of high performance and advanced graphics capabilities. The OMAP3430 processor embeds the powerful ARM® CortexTM-A8 processor for fast response times and high performance to meet the ever-increasing demands of mobile gaming, enabling real-time, high-speed, graphics-intensive processing. The ARM Cortex-A8 processor also provides a balanced system for mobile environments, enabling the perfect blend of 3D graphics and similar notebook performance to meet the needs of mobile gaming while improving the performance of advanced operating systems and office tools.
The OMAP3410 and OMAP3420 processors will begin sampling at the end of 2007. Samples of the OMAP3430 processor are available now, and the first handsets with the OMAP 3 platform are expected to be available in early 2008.
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