The 2015 Mobile World Congress (MWC2015) was held in Barcelona, ​​Spain on March 5th. As the largest and most influential event in the global communications field, MWC was once regarded as the development trend of the mobile industry. Although the mobile phone product is still the protagonist of this MWC, its limelight has been robbed by wearable devices, and products such as Huawei Watch and Pebble TIme Steel have become the highlights of MWC. Netease Digital combined with foreign media reports, conducted an inventory and analysis of the wearable new products, technology and development trends unveiled at this MWC.
Powerful wearable HTC
HTC held a new product launch conference in Barcelona on March 1st, with the theme of "utopiain progress". In addition to the new HTCOneM9 flagship, HTC also brought a gleaming Grip smart hand. Ring and HTCVive head-mounted display.
The Grip smart bracelet is jointly launched by HTC and the world's top functional sports brand UNDERARMOUR. It is mainly for users who like sports. In addition to the motion monitoring of ordinary smart bracelets, this device also has a built-in GPS module, which is convenient for users during exercise. Easily record complete motion data. At the same time, the Grip bracelet also has a friend interaction function, which allows users to add entertainment and interaction during the boring movement.
However, on the other hand HTC era, although delayed, the leap of faith, sitting in the HTC Long live VR headset. Now, this is a completely high-profile variety of wearable moves. Smartwatches are currently tricky ground. There is a lot of competition, and Apple is waiting to swoop and raise the public but it is not yet fixed. While VR is in its early stages of development, there are fewer people and products in the game, and it may be a more obvious and convincing use case. VR is coming. HTC has decided that it is all about the game and has found the ideal partner valve accordingly.
HTCVive head-mounted display is launched by HTC joint game company VALVE, users can wear this device to play games and watch videos. Considering the background of VALVE game company, customized content may be launched for this product in the future. HTC's entry into the virtual reality field is quite surprising, but it can be understood carefully. After all, the smart bracelet and smart watch market are now mature, and Apple AppleWatch will be launched in the near future, so the competition in this market is fierce. And know. Relatively speaking, virtual reality is still in the early stage of development, and there are certain technical difficulties. Therefore, there are still few manufacturers in this field, and HTC's choice to cooperate with the game company VALVE is a shortcut.
AndroidWear becomes the preferred OS for smart watches
Since the release of AndroidWear in March last year, after a year of development, it has become the preferred operating system for many wearable device manufacturers, and the download of AndroidWear app in Google App Store is silently more than 1 million times. This also basically ensures that the AndroidWear camp has enough strength to compete directly with the upcoming AppleWatch. Although there are Pebble and Samsung's TIzen operating systems on the market, AndroidWear is at least the top spot in the smart watch operating system.
Samsung smart watch absent
Like HTC, Samsung also held a new product launch conference in Barcelona on March 1st, and launched the new flagship models Galaxy S6 and S6Edge. It is surprising that Samsung has not paid much attention to it since its release. Smart watch products. According to a report from The Wall Street Journal, Samsung's next-generation wristband device is still in the research and development stage, so it was absent from this exhibition.
Lee Young-hee, executive vice president of Samsung's mobile division, said in an interview with The Wall Street Journal: "We have more devices than others, but we have to pause now." But this does not mean Samsung's future. Will not launch a new smart watch, Li Yongxi said that Samsung is currently developing a new product, and will try to make this product perfect. "We need a more perfect product, so now obviously should not rush to launch another Samsung smart Watch," he said.
Ford Biometric Bike
Ford Motor Company, Ford, released two MoDe concept electric bicycles equipped with biometric technology at this MWC. Although the bicycle seems to be incompatible with the wearable, Ford has built-in MoDe built-in monitors of the rider's heart rate. The sensor, which also makes it a special wearable device.
In MoDe's “no sweat modeâ€, when the bicycle detects that the rider's heartbeat exceeds the set threshold, the motor will automatically start to drive the bicycle to move forward, and the rider can now control the heart rate by rest. Within a reasonable range, it is also possible to avoid excessive fatigue. At the same time, MoDe can also be paired with a smart phone via Bluetooth. After the user sets the navigation route on the mobile phone, the bicycle handle will remind the user when to turn through tactile feedback.
Ford hopes to give MoDe a free-riding feeling of getting rid of cars and improving the safety and efficiency of riding, in view of the widespread traffic congestion in large cities.
IKEA smart furniture
When mobile devices become indispensable items in people's daily lives, it is a big problem to charge them more conveniently. IKEA, the world's largest furniture retailer, has released a concept furniture for wireless charging of mobile phones, tablets and other electronic devices at MWC, using the Qi wireless charging technology from the Wireless Charging Alliance, which is planned by IKEA. It is applied to furniture with high frequency of use such as dining table, bedside table and table lamp.
The Qi wireless charging technology used by IKEA is a set of standards introduced by the Wireless Charging Alliance. Currently, the alliance has more than 200 members, including Microsoft, Samsung, HTC, and Motorola. Based on the principle of inductance, Qi technology transmits wireless energy signals through receiving and transmitting devices in mobile devices and external devices. Currently, more than 80 mobile devices support Qi technology. The addition of IKEA indicates that the development of smart homes has extended from conventional home electronics to furniture. Although IKEA's furniture can only support wireless charging, it is entirely possible to integrate more smart technologies in the future.
Mobile payment platform dispute
In the current mobile payment field, there are already two platforms of Apple's Apple Pay and Google's Google Wallet, and Samsung also released its own mobile payment platform, Samsung Pay, at this MWC, which is to challenge Apple Pay and Google Wallet. "The status of rivers and lakes." According to Samsung, it has integrated the payment technology of the previously acquired mobile payment startup Loop Pay into the Samsung Pay payment platform. Since Loop Pay's technology also supports traditional magnetic stripe payment, people are not used to using non-contact. When it comes to NFC payment methods, Samsung Pay, which supports magnetic stripe payment, may be a good transition tool.
It is understood that Samsung Pay has already cooperated with Visa and MasterCard, and can be used with a credit card, debit card or NFC. Of course, if Samsung Pay wants to succeed in the future, it needs to integrate more devices, such as its Gear Smart Watch.
At the same time, Sundar Pichai, Google's vice president of Android business, announced at the MWC that the company is developing a mobile payment framework called Android Pay, designed to create enterprise-class users access to physical stores or mobile applications. An API interface that runs secure payments. Although Pichay did not disclose the specific details of AndroidPay, he pointed out that the service will start from the direction of NFC communication, and finally realize smart payment services like biometric sensing. At the same time, Picay also confirmed that even though GoogleWallet's service relies on the framework of Android Pay, the former will continue to exist as an independent business.
It seems that the mobile payment field is very likely to form a three-pronged situation of Apple, Google, and Samsung. However, for consumers, how to make mobile payment more convenient is the most important, so regardless of the design concepts of these three platforms. What is the difference in the technical framework? The more devices supported by any platform in the future, will undoubtedly get more users' support.
AVG privacy glasses
Every year at MWC we can always see some more creative products, and this year is no exception. AVG, a software security company, brought a "private glasses" that would make facial recognition software inoperable at this year's show. The working principle of this pair of glasses is mainly to use infrared LEDs to make the filters used by most cameras when taking pictures not working properly. These LED lights can blur the light around the wearer's glasses and nose, which is enough to prevent facial recognition software from detecting his identity. If the camera has the flash turned on, the privacy glasses also respond with a reflective overlay function. There is no doubt that AVG's product will be more attractive to users who are more concerned about personal privacy.
MWC2015 related information collection - talk about the innovation of science and technology, on the future direction
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