I believe we all still remember the video event of LeEco’s “Please don’t download LeTV Video before 8.11†shortly. Even though it was a “little incident†claiming to be in the party’s music, it still drew everyone’s appetite. Yesterday, the LeTV video “besieged†incident that triggered the National People's Congress banished the mysterious veil. The Xiaobian who knew the truth did not cry out.
The reason for this is that not long ago, there was an embarrassing Internet report saying "Please don't download music video before 8.11," which is not over yet. Even Jingdong, Ink Weather, Lichi FM, and other third parties The manufacturer also took the initiative to follow up, prompting the user to "don't download music video." When this incident occurred, it triggered a crusade against the entire National People's Congress. For a time, the industry was in an uproar.
In the mist of the industry, LeEco’s responsible person jumped out and spoke. He said that it was just a “little incident.†It wasn’t like what the outside world had imagined, but along the way, LeTV sunk a countdown poster, and LeTV This move, for a time more let the industry a little bit confused Zhang monk, for a time the industry can be described as numerous, guessing constantly.
While everyone is at a loss, yesterday, LeTV announced the answer for everyone, from August 11 onwards, all new users to download and register LeTV video app will enjoy 15 days of free membership services. After this mystery was announced, the majority of small partners and editors, almost did not cry, have said, "So you were actually such a LeTV!", "City will play", "the most cattle poster copy" and so on.
In other words, LeTV had a big marketing campaign through the “Besieged†poster event. Not only did it make everybody’s attention, it attracted the attention of the industry, and through this event, it also well publicized the user as long as “successfully downloaded and Register for LeTV video account and you will enjoy free membership service for 15 days." How about LeTV’s “drama†nature of the video can be described as playing out new “marketing†tricks.
In this regard, industry experts said that the LeTV "besieged" incident is not just a marketing benefit activity, but it is actually LeTV attracting users to download and register LeTV video members at the same time, indirectly sent 15 days The ultra-luxury membership service also directly allows users to experience LeTV's ultimate eco-film service in a low-threshold manner, which can be described as “two birds with one stoneâ€.
From the perspective of music ecology, LeTV has a powerful terminal level. According to industry data, LeTV will have sales of more than 10 million units in the second half of the year and also announced that it will acquire $2 billion for Vizio, the largest smart TV brand in the United States. In addition, from the mobile phone point of view, "Legen + Cool" dual brand portfolio, annual shipments are expected to reach 100 million units into the TOP3 ranks. This shows that LeTV will pull more users.
According to music content, according to music official data, since the beginning of last year, LeTV’s video content has seen an explosive growth, creating a monthly transmission of 20 billion broadcasts across the entire network, and the ecological revenue has exceeded RMB 3 billion. , And LeTV’s own dear translator has broken through the 4.2 billion full-end playbacks, and the network miraculous princes has exceeded 2.6 billion in playing time at the end of the promotion. This shows that LeTV has powerful content and services. Resources.
From the perspective of the entire industry chain, LeTV’s “besieged†marketing event can be described as a masterpiece on the level of user operations. It is not only an exploration of contemporary entertainment and ecological play, but also more of LeTV's content and terminal. The brand-new operation on one-stop services such as exclusive offline events, cross-border services, etc., can be said that this new operating model of LeTV opens up new directions for entertainment rules.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
In the mist of the industry, LeEco’s responsible person jumped out and spoke. He said that it was just a “little incident.†It wasn’t like what the outside world had imagined, but along the way, LeTV sunk a countdown poster, and LeTV This move, for a time more let the industry a little bit confused Zhang monk, for a time the industry can be described as numerous, guessing constantly.
While everyone is at a loss, yesterday, LeTV announced the answer for everyone, from August 11 onwards, all new users to download and register LeTV video app will enjoy 15 days of free membership services. After this mystery was announced, the majority of small partners and editors, almost did not cry, have said, "So you were actually such a LeTV!", "City will play", "the most cattle poster copy" and so on.
In this regard, industry experts said that the LeTV "besieged" incident is not just a marketing benefit activity, but it is actually LeTV attracting users to download and register LeTV video members at the same time, indirectly sent 15 days The ultra-luxury membership service also directly allows users to experience LeTV's ultimate eco-film service in a low-threshold manner, which can be described as “two birds with one stoneâ€.
From the perspective of music ecology, LeTV has a powerful terminal level. According to industry data, LeTV will have sales of more than 10 million units in the second half of the year and also announced that it will acquire $2 billion for Vizio, the largest smart TV brand in the United States. In addition, from the mobile phone point of view, "Legen + Cool" dual brand portfolio, annual shipments are expected to reach 100 million units into the TOP3 ranks. This shows that LeTV will pull more users.
According to music content, according to music official data, since the beginning of last year, LeTV’s video content has seen an explosive growth, creating a monthly transmission of 20 billion broadcasts across the entire network, and the ecological revenue has exceeded RMB 3 billion. , And LeTV’s own dear translator has broken through the 4.2 billion full-end playbacks, and the network miraculous princes has exceeded 2.6 billion in playing time at the end of the promotion. This shows that LeTV has powerful content and services. Resources.
From the perspective of the entire industry chain, LeTV’s “besieged†marketing event can be described as a masterpiece on the level of user operations. It is not only an exploration of contemporary entertainment and ecological play, but also more of LeTV's content and terminal. The brand-new operation on one-stop services such as exclusive offline events, cross-border services, etc., can be said that this new operating model of LeTV opens up new directions for entertainment rules.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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