Now, tablet computers are more and more popular with the public. From Apple ’s iPad to Amazon ’s new Kindle Fire HD and other devices, consumers already have enough choices in the tablet market, but this seems to make consumers feel dazzled, I do n’t know which one to choose. Too. Since most products are high-quality products, sales of tablet PCs are also increasing. In fact, market research company Gartner recently predicted that next year's smartphone and tablet sales will reach 12, and tablet sales will increase significantly, but not all tablets are very similar. In fact, some tablets are of high quality. For example, equipped with a processor with excellent performance, such tablets will also sell well. Some tablets have relatively poor performance, but their pricing is very reasonable and can attract consumers. Simply put, there are many ways for a tablet to succeed. The following 10 characteristics are necessary for a successful tablet. Without these characteristics, these tablets are destined to fail.
1. 4G LTE service
With the launch of the iPad Mini tablet equipped with 4G LTE service, Apple has brought a new severe test to the tablet market. Those companies that do not support the high-speed mobile service will be ignored. At the same time, those companies that support LTE services may leap to the forefront of the tablet market. Don't underestimate the importance of 4G LTE service.
2. Large display
If the success of the iPad can explain anything, then this is definitely a large display that has played a very good role and can help this product attract consumers. This is why many companies, including Samsung and Google, have launched 10-inch display tablets to compete with the 9.7-inch display iPad. It is also worth noting that Apple believes that the iPad Mini it launched can succeed in the low-end market. The display size of the iPad Mini is slightly larger than that of competitors Google ’s Nexus 7 and Amazon ’s Kindle Fire. Although tablets with smaller displays have appeared on the market, large displays still play an important role.
3. High-end display
At the same time, it is essential to recognize the importance of high-quality displays. ReTIna displays like Apple ’s large-display iPad tablet and the high-definition display of Google ’s Nexus 10 tablet are very beautiful. When users watch movies or TV shows or browse the web, these displays can bring users an excellent experience. Users like this high-end display. Without such a high-quality display, it will be difficult to see that a large number of tablets will be comparable to those of Apple and Google.
4. Fascinating design
Design is everything in the tablet market. Annoying designs or poorly designed ones may cause tablet PCs to fail, and those with beautiful appearance will be successful. Perhaps this is the main reason why the Apple iPad is so successful, and it is also the reason why many analysts are optimistic about the Microsoft Surface tablet. Even for the popular Samsung Galaxy Tab 2 10.1 tablet, part of its success is due to its design.
5. Software that must be configured
When RIM launched its BlackBerry PlayBook, it should first understand the role of software, including operating system and application software. Consumers don't want to use BlackBerry software on tablets at all. At the same time, Apple, Google and Amazon understand the importance of software. Many users buy products from these companies, mainly because the operating systems and a large number of applications and content provided by these companies are very useful.
6. Multiple options
Providing multiple options will have a good effect. Consumers like to have some free opportunities to determine which tablet is more suitable for them, so if consumers want to buy a WiFi version of the tablet, then they can buy the corresponding products. If they want to buy a tablet with 4G LTE service, they can also choose one from several models. In addition, if you provide tablets with different storage space, this is certainly a good solution. In short, the more choices available to consumers, the more consumers can buy, the reason is simple.
7. The correct price
In the case of a slow economic recovery and a still high unemployment rate, the price of tablet PCs will play a big role. This is why products such as the Amazon Kindle Fire, which have relatively low performance but sell for less than $ 200, can still be sold. In addition, this is also the main reason why tablet PCs such as Apple's high-end iPad priced at $ 829 have been largely ignored.
8. Focus on portability
How can a tablet be too heavy and cannot be placed in a luggage box, so what are the benefits of such a product? Today's tablet users want these devices to be very portable and not overwhelmed by them while traveling. Apple, Amazon and Google all know this very well. Perhaps this is why these three companies are able to succeed in the tablet market.
9. Correct brand positioning
Brand trust is also a crucial factor in the tablet market. A company's brand will generally have a critical impact on the company's tablet success. Therefore, although companies such as Barnes & Noble and Vizio still strive to gain a foothold in the tablet market, these companies may not last long. However, companies such as Apple, Samsung and Microsoft will have more confidence, and their sales performance will increasingly prove the effect of the brand.
10. Integrated services
Companies such as Apple, Google, and Amazon have integrated multiple services into their tablets. This will also mean that their products can provide functions such as music stores, movie markets and application stores. In addition, Amazon also provides cloud storage, and Google also provides services such as Gmail email and Google Earth, which are exactly the services consumers want to use.
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