The mobile Internet has rushed into the air, and Siri has ignited the market's enthusiasm for voice products. Foreign Apple, Google, and Microsoft all have their own voice products; domestic Science and Technology University, Baidu, QQ, UC browser, Sogou input method (voice input method) have also entered this market. In the United States, there is also a Nuance communication company that is not as well-known as Apple, Google, and Microsoft. However, the products it provides are likely to have been used: iPhone Siri (Currently Apple has successfully dug Nuance's corner, former Nuance Engineers are helping Siri out of the reliance on Nuance voice technology), Samsung's S-Voice, major airlines and top bank automated call centers and virtual online voice assistants, and the next-generation language assistant Wintermute, which will soon be available on Android. Can not be separated from the support of Nuance.
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As one of the world's most influential speech recognition technology companies, the Nuance line of business covers not only the PC and smart mobile devices, the blue ocean of car voice control systems, but also one of Nuance's most important businesses.
Internet companies are making a heavy impact on the automotive industry. From Google's driverless cars (the driverless car technology is actually a lot of traditional car manufacturers can be achieved, but unmanned driving is not a purely technical problem, such as road infrastructure, regulations are extremely strong constraints, on this part of the " Without infrastructure, Google and Tesla's self-driving cars can only be "concept cars", which can be used as a reference.) To Tesla's "subversive innovation" threat, this industry has been hailed as "a hundred years unchanged" industry The pace of innovation is getting faster and faster. However, after 100 years of development, the entire industry is extremely valued for driving safety. Therefore, the traditional automobile manufacturers are inevitably still in the process of change. At present, the Internet is mainly transformed in vehicle communication, entertainment and even security. The intelligent voice control system is a very important part of the existing technological innovation.
Cars need voice control more than mobile phones
Compared with mobile phones, the demand for intelligent speech recognition and control in automobiles may be more urgent. It is essential to find a balance between driving safety and driving communication and entertainment. An intelligent voice system with seamless integration, availability and security is indispensable.
In 2013, the size of the auto market is expected to reach 16.4 billion euros, a year-on-year increase of 25%. In 2018, the market size is expected to increase three times compared with 2012. In China, the annual production and sales volume of automobiles exceeds 20 million, and the number of vehicles exceeds 100 million. According to data provided by IHS Global Insight, an international economic consultancy, Chinese consumers are increasingly demanding advanced in-vehicle infotainment systems. More than 95% of new cars on the market are now equipped with car audio systems, while vehicles equipped with car navigation systems are also More and more, it is expected that by 2017 at least 25% (more than 7 million) of new cars will be equipped with navigation systems. The most important duty of the car voice control system is to ensure that the driver can focus on the road surface instead of the more complicated touch screen, which will be a huge market.
Nuance obviously will not miss this opportunity. At present, Nuance's voice platform for connected cars has already served Chrysler (Nuance's customized car-grade voice platform Dragon Drive is part of the Chrysler vehicle system Uconnect Access service), Mercedes-Benz, BMW and other international car manufacturers; and domestic practitioners in this field I am afraid I have to step up again - Nuance has begun to provide Chinese services for international manufacturers and provide customized voice platform services for domestic auto manufacturers.
Take the Dragon Drive voice platform as an example. This platform not only provides voice dictation SMS service, but also voice control for car radios, TV stations, audio and video discs, media players and navigation systems. On the other hand, Nuance's long-term accumulation of voice data accumulated in the PC and mobile market can help it to further understand the natural semantics than other manufacturers, and the accurate understanding of natural language is to ensure driving safety and communication and entertainment. The basis of the efficiency base.
Questioning sound: Car voice is not safe enough?
However, for the car voice control system, it is not a good voice. Experts in the automotive industry believe that the trend of automotive intelligence is exaggerated, and voice technology has not been combined with practical considerations—for example, voice control is still not mature enough, and the effect of reducing entertainment activities to distract the driver's attention is not satisfactory. In July of this year, the American Automobile Association (AAA) conducted a study on the security of voice control systems, comparing the impact of voice input text messages and other actions on the driver, such as talking with the first officer, holding the phone, and hands-free calling. Telephone, etc. (unfortunately, the study did not compare the degree of distraction of the driver's attention by manually inputting text messages and voice input text messages, nor compared the difference between manual control and voice control), and subsequently released a research report saying: "Voice interaction is absolutely safe. The assumption is unfounded."
Of course, the voice control system is still immature. However, any technology is constantly improving in the development. Without the mainframe of the year, there will be no ultrabooks and tablets. Under the market demand drive and the cooperation of middle and downstream enterprises in the industry chain, the future voice control technology will be more intelligent and safer. It can be developed in a more intelligent and safer direction.
If you will be able to provide greater mobility for everyone, pursue higher traffic efficiency and improve the safety of cars, it is the three different stages of the previous car development, then it is now the stage of "Everyone in the car is connected" . Including Apple and Nokia, a number of Internet companies have already targeted the auto market. The Internet is pushing the auto industry to make changes. From sales methods to the transformation of in-vehicle systems, there is not only a change, but also a change. A lot of opportunities.
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