According to expert predictions, NFC, a technology launched ten years ago, has undergone more than 3,000 days and months of brewing, and will enter an overall outbreak in 2013. From the latest report of IMS Research, we can see that the shipment of NFC mobile phones this year has grown to 268 million units, an increase of 123% from the total of 120 million in 2012. IMS Research also predicts that by 2017, the entire NFC mobile phone 'S shipments will increase nearly ten times from 2012 to 1.2 billion units.
The prediction from ABI Research, another research institution, as a major aspect of NFC applications, global mobile payment transactions are expected to exceed US $ 4.2 billion this year, and by 2016 this number will reach US $ 100 billion. Facing such a huge and fast-growing market, the upstream and downstream manufacturers of the entire industry chain have worked hard to take a slice of the market.
According to the support of the above data, the promotion of mobile phone manufacturers, the formulation of relevant standards for operators and UnionPay, and the accelerated development of upstream NFC chip manufacturers, the explosion of NFC may really come this year.
NFC application heats up Broadcom's territory
As far as the current development of NFC is concerned, the integration of NFC functions on smartphones is the main trend, and major mobile phone suppliers around the world have basically launched at least one mobile phone with NFC function. There are three mainstream implementation modes for NFC on mobile phones: full terminal (NFC controller and security module integrated in the NFC chip of the mobile phone), full SIM card (NFC controller and security module concentrated in the SIM card) and SWP-SIM (The NFC controller is in the mobile phone, the security module is in the SIM card), these three solutions have different supporters, and due to the low maturity of the industry, the interests of all parties, and the different business models across the country, which leads to NFC Mobile phone solutions have not been fixed in China or even internationally.
In terms of the NFC frequency band standards, they also made their own statements. There are parties who support the 13.56MHZ standard and fans who support the traditional 2.4G. In fact, it is blunt here, and it is also a product of conflicts of interest. Each supporter has his own abacus in mind, but he has not been able to unify a compromise plan. But at present it seems that the 2.4G frequency supported by China Mobile is gradually at a disadvantage.
Kong Haiquan, Marketing Director of Broadcom Wireless Products Department, pointed out at the NFC Technology Forum held by electronic enthusiasts that the application of NFC in personal entertainment terminal connection and WIFI Display is also worth looking forward to
To realize the NFC function, the NFC chipset is the key that cannot be bypassed. As a leader in the wired and wireless industries, Broadcom Corporation of the United States has invested a lot of energy in the NFC field. According to Kong Haiquan, Marketing Director of Broadcom Wireless Products, Broadcom launched two NFC chips from the end of 2012 to the beginning of this year, namely BCM2079X and the industry's first four-in-one solution BCM43341. According to ABI Research's forecast, the shipment of NFC core modules this year is expected to exceed 100 million pieces, and by 2016, this number will be 1.5 billion pieces. The appeal of this huge market should be the starting point for Broadcom to lead the company Innovision in the acquisition of NFC in 2010.
Of course, to promote NFC chips better, for manufacturers, what NFC can bring them, what can be used NFC to provide customers with the most basic selling point. According to Director Kong ’s introduction, not only is the popularization of mobile payment applications in Dazidahong accelerated, NFC can also play a large role in the connection of personal entertainment terminals and WIFI Display (multi-screen display) due to the simplicity of its connection It is the "selling point" that terminal manufacturers need. Imagine that you can display the mobile phone video on the TV by leaning the mobile phone next to the TV, and print the photos on the mobile phone when the mobile phone is close to the printer. This function that required several steps is now "di" through NFC It can be displayed at once, isn't this the best "selling point"?
Faced with the current “chaotic†situation of NFC development, Director Kong believes that the concerted cooperation of operators and banks to standardize NFC is the foundation for ensuring the favorable development of NFC.
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